Strategy First
Stop guessing with your marketing. What got your business to this point will not get you to the next level.
Marketing Purpose
The Strategy First Approach
At RISE Digital Consulting, we believe that marketing is a system. Our rule is simple: strategy before tactics. There is no sense in paying for traffic or website updates without building a solid foundation first. A good strategy simplifies your efforts and gives your marketing purpose. We tie your marketing efforts directly to your overall business goals.
1. Identifying Your Ideal CLient
You cannot be all things to all people. We look at your current client list to find the most profitable customers who already refer you to others. We figure out what their fears and frustrations are so we can speak directly to them.
2. Crafting Your Core Message
Nobody wants what we sell; they want their problems solved. We build a core message focused on how you solve those specific problems. When your messaging is unique to your business, you no longer have to compete on price.
3. Mapping The Customer Journey
We use the Marketing Hourglass framework to map out how a stranger becomes a loyal customer. We build a plan to guide your buyers through the exact stages of know, like, trust, try, buy, repeat, and refer.
Build Marketing Assets You Actually Own
Too many companies abdicate their marketing to outside vendors. They rely completely on outsourced partners and end up renting their marketing. We act as your partner to fix that. We believe you should own your marketing. You should own your website, your ad accounts, and your digital assets. We build a mature, professional infrastructure inside your business that you control.
The Process
Our Exact Strategy First Process
We do not guess. We follow a strict, step-by-step process. The entire engagement takes about 30 to 45 days to complete. Here is exactly how it works:
Initial Discovery Meeting
We start by learning about your current marketing efforts, future goals, and business objectives.
Client Interview
We interview your ideal clients to discover your most effective competitive advantage. People are often more honest with us than they are with you.
Competitive Research
We study your biggest competitors to identify their marketing strengths and weaknesses.
Mid-Poin Presentation
We meet to discuss our initial findings regarding your competitors, client personas, and core message ideas.
Content and Hub Page Strategy
Based on research, we build a content plan using "Hub Pages". A Hub Page is a main guide on your website that covers a broad topic, linking out to smaller, supporting articles. This builds authority and helps search engines understand your expertise.
Clustomer Journey Mapping
We map out specific marketing tactics for each phase of the buying journey.
Final Presentation of Findings
We meet to deliver your complete plan and map out the best strategic approach for your marketing.
Deliverables
What You Walk Away With
At the end of this process, you will receive a complete Strategy First Report. From this point, you have options. We can teach your staff to implement the plan, or we can do the execution for you.
Ideal Client Profiles: Summaries of your client interviews and fully developed client personas.
Core Marketing Message: A clear message that helps you stand out from the competition.
Editorial Plan: A 6 to 12-month content strategy based on the Hub Page approach.
Customer Journey Map: A detailed roadmap for how to move people from knowing you to referring you.
Competitive Landscape Report: A high-level summary of your market position.
Priority Growth Recommendations: A list of the highest-impact activities you need to fix or implement immediately.
Who This Is For
This service is not for everyone. I partner specifically with:
Regional businesses generating $500,000 to $2 million in gross revenue.
Companies in high-trust, long-sales-cycle industries like manufacturing, fabrication, water restoration, mold remediation, and commercial construction.
Legacy businesses going through a generational shift that need to modernize their operations.
Leadership teams that want to take the burden of marketing off the plates of their internal staff.
Frequently Asked Questions
How long does the Strategy First process Take?
The entire process takes about 30 to 45 days. It involves three main meetins with you and your leadership team.
Do we to stop our current marketing while we do this?
No. You keep running your business as usual. We handle the heavy lifting of the research and planning in the background.
What happens after the strategy is finished?
When you receive our strategy findings, you will have a clear direction and a roadmap of the effective tactics to support your goals. If you choose to work with us for implementation, we focus on transitioning from strategy to a concrete execution plan.
Testimonials
Client Success and Implementation
Business hours
monday ------------ 8am - 5pm
tuesday ----------- 8am - 5pm
wednesday -------- 8am - 5pm
thursday ---------- 8am - 5pm
friday --------------8am - 5pm
Saturday ----------- By Appointment
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